Benefits of an email marketing service


Email marketing applications:

  • Company newsletters – by providing information that is useful to your subscribers e.g. new or updated services, you’ll ensure customers are kept in the information loop, increase your brand awareness and create goodwill with your customers.
  • Special promotions and offers – Online version of newspaper advertisement or direct mail, retail businesses of all kinds utilize email to let customers know about new offers.
Email marketing is one of the most cost effective marketing tools available for communicating and developing customer relationships.
  1. Automatic measured results
    2. Tailor made address books targeting the right audience based on previous campaigns doesn’t need to be rocket science to be effective. By using the ONE TOUCH CONTACT© reporting system you can clearly identify where your customers are growing hot and cold and respond according. There are many variables to a successful promotion. Each promotion is based on behavioral data you collected by monitoring
    • who is reading your email newsletter
    • how many times
    • who is clicking through to your website or other areas
    • where they are clicking through to.
    • Checks for bounced email or dead leads
    You can also easily personalise large numbers of emails based on first name information.
  2. Time Saving
    3. With traditional direct marketing the response roll in is from three to six weeks whereas with email marketing you can expect a reply within 3 days. In addition to this the time spent on putting an email newsletter together is far less than sending your newsletter to the printers and then waiting on the postal system.
  3. Higher response rates
    4. Email generates the highest response rates and conversions rates of any direct marketing tool. Compared to average click – through rates of .65% for banner ads and average response rates of 1-2% for direct mail pieces, opt-in email’s average response rate of 5-15% is effective in comparison.
  4. Customer retention
    5. It’s a lot more cost effective and profitable to grow your business by increasing revenue and referrals from existing customers, than it is to keep chasing new ones. Use your existing database to bring your customers back time and again.

  5. Optimal delivery date
    6. Flexible scheduling means you can determine when the email campaign goes out - for example Friday is not a good time as most people are gearing down for the weekend and not work. Through testing you can determine the your optimal delivery times and date.